Changing Consumer Preferences
Consumers are willing to pay more for food they perceive as fresh, wholesome and natural according to Technomic. Take a journey through the Menu Adoption Cycle. Learn to think strategically about trends and where they fit in your business—from cutting-edge flavors to well-established favorites.
Donna Hood Crecca
Donna Hood Crecca is an associate principal at Technomic Inc., where she leads the firm’s Convenience Store Practice and is active in its Adult Beverage Practice. She is a veteran of the foodservice and drinks industries, having covered the restaurant, foodservice, convenience store, beverage and beverage alcohol markets for nearly two decades.
Before joining Technomic, she was publisher & editorial director of Nightclub & Bar magazine; prior to that she was editor of Cheers. Additionally, she served as a contributing editor to Chain Leader for 10 years, was editor of F&B Business and a contributor to CSP Magazine. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events including VIBE, Convenience Retailing University, FARE, Flavor, the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference.
Donna holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.